Sustainability is an increasingly important issue in the textile industry, which is the second most polluting in the world. Fortunately, more and more brands are deciding to change course and adopt more sustainable practices, responding to the demands of increasingly aware consumers.
One of the most effective solutions to reduce the environmental impact of fashion is circular fashion, which is based on the use of recycled materials and on the idea of creating a continuous cycle of production and consumption.
But there is another simple and affordable solution that we can adopt to become more sustainable consumers: buying vintage clothes. Vintage not only allows us to have access to unique and timeless garments, but also to avoid the production of new garments and to reduce our environmental impact.
Furthermore, by purchasing vintage garments, we are also supporting a market that values the quality and longevity of garments, in contrast to the throwaway culture of fast fashion.